About Brand

Discover the Care of NIVEA

For over a century, NIVEA has been a global symbol of trust, quality, and skincare expertise. Founded in 1911, NIVEA pioneered modern skincare with one simple mission — to help people feel good in their own skin. From the classic blue tin that became a household staple to today’s wide range of innovative products, NIVEA continues to lead in personal care by combining science, skin knowledge, and care that feels personal.

Trusted by Generations

NIVEA has earned its reputation as a brand that understands skin better than anyone else. Backed by decades of research, every NIVEA product is formulated with ingredients that respect your skin’s natural balance. Whether your skin is dry, oily, sensitive, or somewhere in between, NIVEA offers gentle yet effective solutions that protect, nourish, and rejuvenate.

Millions of families around the world rely on NIVEA — from mothers who trust it for their children’s delicate skin to men who prefer its refreshing and long-lasting grooming range. It’s more than just skincare; it’s a daily ritual of confidence and comfort.

Science Meets Care

Behind every NIVEA product lies a deep understanding of dermatology and innovation. The brand works closely with scientists and skin experts to develop formulas that cater to all skin types and climates. Ingredients like shea butter, aloe vera, vitamin E, and Q10 are carefully blended to ensure deep hydration, lasting softness, and visible results.

NIVEA’s dedication to research has resulted in advanced lines such as NIVEA Men, NIVEA Naturally Good, NIVEA Luminous630, and NIVEA Sun, all created to meet specific skincare needs — from daily moisture to anti-age care and sun protection.

Everyday Care, Every Step of the Way

Explore our NIVEA range designed to care for you from head to toe.

• Face Care: Cleansers, moisturizers, and serums that bring out your natural glow.

• Body Care: Lotions and creams for smooth, hydrated, and healthy skin.

• Deodorants: Long-lasting freshness with formulas that are gentle on the skin.

• Men’s Care: Shaving gels, aftershaves, and moisturizers designed for men’s unique skin needs.

• Sun Protection: Reliable UV protection for the whole family, anytime, anywhere.

Each NIVEA product is designed to make your skin feel cared for — soft to the touch, refreshed, and protected all day long.

The NIVEA Promise

NIVEA believes that “care is more than skin deep.” That’s why the brand remains committed to sustainability and ethical sourcing. With environmentally conscious packaging, skin-friendly ingredients, and cruelty-free practices, NIVEA ensures that caring for your skin also means caring for the planet